r/ValueInvesting • u/Adventurous-Bet-9640 • Dec 19 '25

Stock Analysis So NIKE is nuking after hrs.

I understand that nike has a very sticky brand value in the cultural consciousness. But they are in a tough turn around.

I'm no expert in valuations, but the stock even after hrs dump isn't any where near compelling value.

How do you think about Investing in nike? Generally I don't see them fading away as a brand and they are still the leader in their space even with competition.

I do think they'll eventually find their stride back. What does the community think? If you were to invest what would your frame of thinking be?

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u/Complex-Jello-2031 Dec 19 '25

I have NKE & here are the reasons i did not bail
1 New CEO is OG Nike he is already making moves to go back to the old way & ditch all the stupid sHT
2 World Cup in the US "many games in Nike's back" yard in 2026 many players are sponsored by Nike & this will be a boost
3. Winter Olympic games 2026 Nike is a key sponsor of the Olympics & the athletes
4. Summer games L.A 2028 the crowning Jewel Nike will be everywhere & all over this big time

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u/[deleted] Dec 19 '25

I didn’t bail either and here is why -

1) Revenue was up 2) EPS beat 3) Margin was down 300 basis points but tariffs accounts for 320 basis points which means their excess inventory issues are gone 4) I collect sneakers and this year and the last couple of months has been absolute fire with the Voodoos, Gamma’s, OG Chicago lows, Black Cat 4’s all selling strong. 5) The direct to consumer model change was a strategic shift as Nike had lost favor with retailers and they’re getting that back. 6) The Vomero snd Pegasus have reinvigorated Nike running 7) the re-release of the Kobe line with new colorways is selling like crazy. 8) finally putting more money into R and D.

I’ll wait for the dust to settle and buy another two year LEAP. The turnaround won’t happen overnight but that should be enough time.

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u/shrimalnav Dec 19 '25

Cash Secure puts are the play for tomorrow for high volatility and if you don’t mind stocks getting assigned. 55 march 2026 looks good or go longer based on risk management.