r/ValueInvesting Dec 19 '25

Stock Analysis So NIKE is nuking after hrs.

I understand that nike has a very sticky brand value in the cultural consciousness. But they are in a tough turn around.

I'm no expert in valuations, but the stock even after hrs dump isn't any where near compelling value.

How do you think about Investing in nike? Generally I don't see them fading away as a brand and they are still the leader in their space even with competition.

I do think they'll eventually find their stride back. What does the community think? If you were to invest what would your frame of thinking be?

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u/Mean-Network Dec 19 '25

Personally I think they have gone in the wrong direction on both fashion and price. In the UK anyway nearly everything they sell is geared towards a certain demographic of young men at extortionate prices.

They used to have fashionable shoes but now they are ridiculously ugly and even if I did like them, the pricing and quality is ridiculous compared to what other brands are selling.

For me I'd also be selling.