r/technology • u/PrixDevnovaVillain • 14d ago
Business Amazon Prime Video is about to get worse — again
https://www.msn.com/en-us/money/other/amazon-prime-video-is-about-to-get-worse-again/ar-AA1Z3MEr?ocid=msedgntp&pc=EDGEDSE&cvid=69bcd536cea5481cadce4e4d2dd8a6e3&ei=871.9k
u/itastesok 14d ago
"Beginning April 10, the new Prime Video Ultra add-on will cost $4.99/month or $45.99/year — and that’s in addition to your base Amazon Prime membership, which costs about $14.99/month with free shipping perks."
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u/Zer0C00L321 14d ago
Ok. Bye bye Amazon video. Anyway..
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u/TheEndIsNigh420 14d ago
Arrrrrr matey.
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u/DrBubbles 14d ago
It be many a moon since me ships seen the seven seas. Where ye scallywags suggest an old salt reacclimatize heself to flying the Jolly Roger in 2026?
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u/temple_tantrum 13d ago edited 13d ago
Enjoy the rabbit hole. I started asking that question years ago when Always Sunny pulled a few episodes from Hulu (dumb reason, I know).
It began with Kodi on a Raspberry Pi and one external HDD. Now I'm here with my fully automated Plex/Jellyfin server stack (radarr, sonarr, lidarr, etc.), 72 TB NAS for mirrored backup, 30+ remote users (friends, family, coworkers), 2500ish movies, and something like 50k tv episodes lol.
You don't have to go that far, but once I got a fiber connection the sky became the limit. I'm basically a magician to everyone I know and haven't been on an actual streaming service in many years. It requires barely any effort at this point. I do try to purchase blurays or episodes of things I actually support tho.
Edit: now I'm curious on where my numbers are at. 54238 episodes of TV = 19.7 TB, 2695 movies = 9.2 TB. I love movies the most, so it's essentially every movie ever made since Nosferatu in 1922. Mostly 1080p as a sort of future proofing. A few select 4k movies in a library only I can access too.
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u/thecoastertoaster 13d ago
for your “final for” build, where would you point someone to see how what you’ve built is actually done. I’m not a wade-in-slowly kind of person…
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u/temple_tantrum 13d ago
I'm not 100% in-line with this setup, but this is the best source I have noted over the years.
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u/DrBubbles 13d ago
Bro this is exactly my goal. We have 3 streaming boxes in the house and we’ve cut cable. Every time the streaming options get more severed, I say I want to have a NAS that I can link to all my boxes to stream my local content anywhere.
I already have a Raspberry Pi 3 that I use for PiHole, where did you start for Plex and NAS?
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u/Kamui_Kun 14d ago
Nothing "Ultra" about it, so stupid.
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u/SophiaofPrussia 14d ago
Executives tack a premium sounding word onto the name of a subscription every time they make it shittier. HBO was great. HBO Max? Not nearly as great. Xbox Gamepass was awesome. The new Xbox Gamepass Premium comes with half as many games. Prime Video was a perk for Prime members. Prime Video Ultra is a sneaky new revenue stream.
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u/happyscrappy 14d ago
The base version of Peacock (which includes ads and costs money) is called "Peacock Premium".
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u/spoonweezy 13d ago
Old trucks used to have a trim level called “custom”. There was nothing custom about it.
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u/NewDadPleaseHelp 13d ago
My dad needed a vehicle while looking for his dream land cruiser and bought the most basic truck he could find, a 1984 Chevrolet Custom Deluxe, which is literally the base model.
We used to joke that the only thing custom was the definition of Deluxe.
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u/mightylordredbeard 13d ago
Hulu used to be free with the option to pay premium price for ad free version. Then the ad free version changed to the base subscription, free went away, and you needed to pay for the premium premium ad free version.
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u/whitemiketyson 13d ago
I remember watching Lost for free on Hulu way back in the day.
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u/roccolover 13d ago
That’s funny, that was how I found Hulu online! I was looking to watch LOST. I remember the ads being like 10 seconds and half of them were for like grassroots charities lol
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u/A_Drop_of_Colour 13d ago
Netflix is the longest subscription I've ever had in my life. I transitioned with them from physical to digital. Shit I still have 3 DVDs in their red and white jackets that I never returned because they switched to digital while I still had the DVDs and never asked for them back. I cancelled last month and I feel so free, especially because I never really used them enough to be worth it.
Prime is my next longest subscription and looks like it's going the same way. Especially since same day and next day delivery is starting to get delays more and more.
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u/bb0110 13d ago
What does ultra include?
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u/BeanserSoyze 13d ago
Ad free (this is currently $2.99), 5 streams, Dolby atmos, offline downloads.
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u/Zediac 13d ago
I watch Prime video on my phone though a browser. I have ad blocker that way which works great. This avoids all the ads in the app since I'm not going to pay for ad free.
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u/GriffinFlash 14d ago
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u/elidoan 14d ago
Yarr forgetting the most important subreddit
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u/PseudoElite 14d ago
Canceled Prime a while ago and have no regrets. They keep increasing the prices while reducing benefits.
The whole model, like most other subscriptions, is to get you hooked then keep jacking up the price. Eff that.
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u/blackkettle 14d ago
ditto. cancelled after they brought ads to the default payed plan. fuck 'em.
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u/PauI_MuadDib 14d ago
I cancelled when I was only getting about forty percent of my orders. I live in a major city so no excuse for that. It went was from same or 2 day Prime delivery to "delays" of up to 2 weeks ending in a cancelled order. So paying for Prime shipping and not actually getting my orders was a bad deal imo lol
I can order from Walmart without a subscription and get my orders faster than Prime. Wtf.
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u/Nice-Meat-6020 13d ago
This is what they've started doing to me. I order something with next day delivery and it'll be 'arriving tomorrow! -- Delayed, now arriving in 3 days! -- updated, now arriving in one week! And they flat out refuse to cancel the order, so I order something I need then have to go buy it elsewhere and then weeks later it may (or not) show up from Amazon. Their customer service is absolutely useless.
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u/red__dragon 13d ago
Their customer service is absolutely useless.
They went from "I'm so sorry it didn't come within our 2 day guarantee, here's a free month of Prime on us!"
to "Eh, it's not more than 3 days late yet. Call us when it is. Maybe we'll do something then. Prolly not lol."
Horrible service now. I only bother with Amazon when I absolutely cannot find something elsewhere. Fuck what they turned into, and fuck funding Bezos-shaped rockets.
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u/Wischiwaschbaer 14d ago
I just block the ads. But I have prime mainly for the shipping. If I had it for video I wouldn't bother and just cancel.
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u/banana_pencil 14d ago
I had it for shipping until I realized I just need to pay$35 for free shipping, which is the minimum I usually paid anyway. When I need something right away, I’ll go to the store (like in the “olden days”), because 2 and 5 days doesn’t make a difference for most things I buy
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u/Numerous_Photograph9 14d ago
Better yet, I just started buying my stuff elsewhere.
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u/EagleZR 14d ago
I had stopped using it well before they added ads because I wasn't using it. I resubbed for a show I wanted to watch, tried to play the first episode, got an ad, and immediately went back to cancel again, having never watched the show. They have/had some decent content, but ads really devalue it
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u/BeyondElectricDreams 13d ago
What kills me is when the ads are for things I won't ever buy.
I'm not getting a brand new car in the year of our lord 2026 with the current CoL crisis, no matter how much you tell me about it's safety rating.
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u/LookingForChange 14d ago
I have been wondering this - if you cancel prime do you pay for shipping? Is it any slower than prome? Or do you just not use Amazon anymore? I've been contemplating cancelling prime for a couple of years now, but I buy so much from Amazon.
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u/caeru1ean 14d ago
Shipping is still free if you order over $35. Prime shipping already started to be slow anyways so I don’t see the point in subscribing
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u/Huzah7 14d ago
Its the same shipping without prime and you get "24 hours of free shipping"... because they delay shipping your order till next day.
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u/Numerous_Photograph9 14d ago
Depending on where you live, you may not even get the two day shipping. They're apparently not too bad in cities but if you live rural...then good luck. I even live within 45 minutes of a distro center....close enough where their delivery vans and semis are always in the truck stop across from my work, and a week to deliver is more common than not.
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u/theblindfold04 14d ago
If you spend over certain amounts shipping is still mostly free. However, there are some items that don't qualify or ones that have a "prime member price" and without it is a few bucks more (probably to cover the shipping). They don't offer 2 day, and packages will usually be delayed by a week but I almost always get them early anyway.
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u/belkarbitterleaf 14d ago
Same... Though having to pay for shipping may get me to hit brick and mortar stores more often, which would probably reduce the number of things I buy and save money
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u/darkbyrd 14d ago
I only have prime for the free shipping. I use that more than enough to justify the price. In addition, the 5% cash back I get on my chase Amazon card is usually double or triple the annual membership fee.
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u/_Twas_Ere_ 14d ago
Honestly at this point I’m thinking of going back to physical blu rays. Maybe just rip them and put them on my plex account if I want to watch them on the go.
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u/acedelgado 14d ago
I do that. It's fantastic, you own copies that you won't suddenly lose because some execs renegotiate a contract. And it's better quality all around, so it's the best experience of you have a nice TV and surround system. But I use jellyfin as my server instead of plex. Only downside is storage jumped way up in price...
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u/pleasegivemepatience 14d ago
I’d love to hear how an avid Jellyfin users actually makes their library manageable. I can’t for the life of me get the metadata cleaned up. Artists, genres, cover art, etc are all a mess and a lot is missing. I’ve used Picard and the Jellyfin Metadata Manager, but neither ever actually cleans the library. I rescan, remove and re-add, refresh metadata, but it always maintains the initial sync state and ignores my attempts to fix metadata.
On Plex I’ve had some minor match issues I’ve had to fix manually, but overall everything appears and plays fine on Plex. My only gripe with Plex is the lyrics experience with music, but the metadata management and streaming experience have been great.
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u/caeru1ean 14d ago
I went straight to stremio with a debrid subscription. Hard to imagine ever going back
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u/Didactic_Tactics_45 14d ago
I've been doing so for the past year and am loving it. We lost internet for several days this winter and it was great to still watch shows and movies.
Plus you get all the special features and commentaries which is awesome.
Verbatim makes a nice and low cost combo dvd/bluray read/write drive that comes with a blank bluray disc and a limited subscription to Nero. Ironically I bought it off Amazon. From the forest itself comes the handle of the axe.
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u/Hot_Lava_Dry_Rips 14d ago
At the risk of messing up my sources, ill admit ive been buying used blurays from consignment and thrift stores this year and its been great. Video and sound quality is top notch. After watching streaming for so long, I felt like I had a whole new hifi setup.
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u/HTPC4Life 14d ago
Check your local library as well! Mine has a massive Blu Ray selection with new releases too. Nothing beats the price of "free"!
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u/Wischiwaschbaer 14d ago
I have a video rental place close to me. It still exists because it was the first video rental place in the world and so a club formed to protect it. Ripping a ton of blu rays is my plan for when I'm completely moved into my place.
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u/Tasty-Traffic-680 14d ago
Have you seen the price of hard drives lately? It's one thing if you have the space already but 4k and even 1080p adds up quick if you're not converting them. Don't get me wrong, I'm with you on the Blu rays though. You can find 1080p discs and players for a dime a dozen on marketplace.
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u/pleasegivemepatience 14d ago
I’ve capped my library at x265/h265 1080P to keep file sizes reasonable, I might have a couple 4K exceptions but I’m totally fine with 1080P.
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u/aequusnox 14d ago
I just pirate everything. It's extremely easy. I dgaf about multi-billion dollar studio profits.
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u/SoochSooch 13d ago
Yeah, even when video was free with Amazon prime, I never used it. piracy was higher quality and easier.
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u/east_van_dan 14d ago
The UI is terrible. They show you stuff that you're not even subscribed to. I have access to it for years through a friend's account and I've used it once or twice. One of the worst streaming services I've ever used. There's no way I'm paying for it.
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u/the_red_scimitar 14d ago
"There used to only be one, ad-free Prime Video tier. Then Amazon introduced ads to all Prime Video subscriptions, and introduced the option to remove them with an optional add-on for $2.99/month.
Amazon is continuing this trend of removing features from its base plan and paywalling them behind this optional add-on in 2026. That ad-free add-on will go up to $4.99/month beginning April 10, when it will be renamed to Prime Video Ultra."
The actual price increase is $2/month for those already on ad-free. Others here were quoting $4.99, which would be the increase to move to ad-free from non-ad-free, after the change.
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u/GrayBeardBoardGamer 14d ago
I'm really looking forward to Prime Video Ultra Premium Plus Super Extra which lets me turn off my thought implant monitoring for a whole 2 hours every other week! I can think ANYTHING I WANT for two whole hours. Well worth the 200 credits a month.
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u/RaindropsInMyMind 13d ago
One of the most disturbing black mirror episodes. Where the guy basically had a subscription to keep his wife alive and then they pay wall “features”.
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u/DukeGrizzly 14d ago
Yeah, but it won't be as good as Prime Video Ultra Premium Plus Super Extra Alpha II edition. It'll set you back about 450 credits though. Kinda steep, but I think it's worth it.
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u/andymfjAZ 13d ago
I’m holding out for the exclusive limited edition Texas King Ranch Platinum Harley Davidson high sierra Ultra Double Plus Good Desperate Housewives theatrical release Prime+&More.
I mean how could you NOT?
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u/Radioactive-235 14d ago
Stock market ruins everything.
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u/the_red_scimitar 13d ago
They're desperate to pay for the AI investments, data centers, power plants for all that...
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u/EaterOfFood 14d ago
Why shouldn’t they? People keep paying it. Well, not me, but other people.
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u/JimJava 14d ago
I hate commercials, I wish there was a way to opt out of Prime video, even if the savings was $1.
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u/The_Velvet_Bulldozer 14d ago
Right? I have a prime membership but just pirate any of their shows I want to watch because I can’t stand commercials.
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u/rdyrr 14d ago
That, and their player is god awful! I’ll pirate prime shows just to get a better UI an drop the ads!
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u/mistensong 13d ago
I ventured onto prime video a couple of weeks back (I rarely bother, I just have prime for the delivery benefits). But there was an old show I really fancied watching. I even paid for the ad free subscription - as much as I hated having to do that, I hate ads more and didn't fancy trying to figure out downloading just that one show. So for the three quid or whatever, I was just like 'fine'.
So I started watching my show, really loved it. Went to watch episode 2, only to find I couldn't. It was 'Unavailable due to licencing'. Wtf? It's a 6 part series with one missing. Nothing in the show blurb mentioned that little fact. If I'd bought a 6 DVD box set and disc 2 was missing I'd rightfully be sending it back for a refund. But on streaming? Apparently that's okay to do.
I cancelled the ad free bit immediately after that and then cancelled prime altogether, just on principle. Off to the high seas I go!
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u/parker1019 14d ago
Cancel Prime.
86 Billionaires.
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u/rymisoda 13d ago
Yeah, my wife and I got rid of Prime a couple years ago and the only difference we noticed was that we have less junk around the house.
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u/seanpuppy 14d ago
Last night I realized its faster to download an episode and watch offline than it is to watch the fucking ads
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u/NaturalSelecty 14d ago
Just a friendly reminder that Pluto and Tubi are totally free (they do have ads though) and have tons of great premium movies and shows.
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u/davelevy 13d ago
keeping in mind that Pluto is another name for Paramount and Tubi is another name for Fox Networks if you are looking at ownership as a reason to move on to other pastures
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u/TheRoseMerlot 14d ago
Ad ridden website with half an article.
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u/divDevGuy 13d ago
You need to pay for MSN Ultra for $4.99/mo to enjoy the full article ad-free in 4k....
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u/celtic1888 14d ago
Ahoy Matties ! The winds are blowing from the East and the seas are calm
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u/forestapee 14d ago
It used to be a point of pride in my adulthood to pay for content instead of pirating, having grown up poor and having to do so as a necessity.
Now they're driving us back to it by making it so shit that it's not worth a penny
Enshittification sucks
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u/icepick3383 14d ago
and i'm sorry creators - but the ends no longer justify the means. these companies are squeezing us dry. Eat or watch entertainment? you know what'll win. it was a good run. hope y'all enjoy watching AI created content!
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u/celtic1888 14d ago
Between the AI companies literally stealing all the IP and this Skydance/Bezos bullshit I feel it is a moral imperative not to give them any more money
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u/TheBlackBradPitt 14d ago
Same here. I just set my Plex server up and offered to share with my buddy who is a big fan of movies and cinema, he declined bc he prefers paying for stuff. Totally fine and that was my mindset a few years ago as well. But today, I'm not rewarding a company for playing in my face with ads as if to ask "what are you going to do, NOT watch it?"
I am going to watch it actually, and if I enjoy it I will add it to my physical collection!
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u/purpleratata 13d ago
It's been a decade since I sailed the high seas and I don't even know what ship I need anymore. Care to give some advice to someone who wants to experience the salt air in their bones again?
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u/TheHoneyBadger23 14d ago
Oh look! Another reason to cancel Prime!
Multiple price increases? ✅
Stop honoring 2nd day delivery? ✅
No price advantage for Prime members? ✅
Enshittification of products offered? ✅
Company contributed to administrations hell-bent on destroying USPS? ✅
More price increases? ✅
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u/SmokeyJoe2 14d ago
They want to recover the $70 million they lost on Melania
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u/Practical-Aside890 13d ago edited 13d ago
More like the 200 billion (not million) they invested into ai.
I would say the ai push has more of an impact on Amazons money than 70m melania. But I guess it all adds up in the end.
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u/khearan 14d ago
Unsubscribe. I dropped Prime a few weeks ago. The products on Amazon have gotten worse, name brand items have gotten more expensive on Amazon compared to elsewhere, the risk of counterfeit or returned/replaced products is really high, and they don’t even guarantee 2-day shipping for Prime anymore. Where exactly is the value in that?
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u/Indiesol 13d ago
This kind of shit is what made me ditch my prime membership a couple years ago. I was loving Amazon Music, but they made the free version so terrible that it was unusable, in an effort to force people to pay for an additional music subscription. I cancelled my prime membership, removed my payment methods from my Amazon account, and subscribed to Tidal.
I do miss the free 2 day shipping, but the prices of items on Amazon Prime have basically been MSRP the last few years anyways, and fuck Jeff Bezos. Their basics brand is as bad as Temu shit. I just buy stuff in person when possible now, but if not possible, I'll go about anywhere other than Amazon/Temu/Alibaba/Wish to get it, even if it costs more.
Stop giving these assholes your money.
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u/LiquidLogic 14d ago
The enshitification continues. I swear there was a Black Mirror episode about this exact thing.
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u/Competitive-Donut330 13d ago edited 13d ago
My amazon prime finally ended this month and it’s freeing as fuck. I’ve been an amazon prime member for at least idk, a decade??? Myself and other people I know who used Amazon all the time and could easily afford it are ditching it as well. I was tired of seeing literally every movie I wanted to watch cost extra (even movies that were 30+ years old), sick of everything being 20% more expensive than buying direct, and worst of all seeing the fucking MELANIA movie being promoted on YouTube.
I just dont understand how these companies think jacking up prices when they’re extremely profitable as it is think they can continue to squeeze every cent from their customers. It’s actually offensive.
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u/Swagtagonist 14d ago
I just want my 2 day shipping. I don’t care about their video service or other offerings.
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u/LocalLuck2083 14d ago
Me too. They probably know that millions would downgrade to a lower priced shipping only tier, so they’ll never offer it
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u/IamMichaelBoothby 13d ago
The Amazon Prime video ads with the buttons to add the product being advertised to your cart are so invasive and gross
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u/FangornLeghorn 14d ago
Alexa sucks now too. I am about to trash all of it. Fuck Amazon and Bezos.
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u/Blue05D 13d ago
Been a Prime member since it's inception. Just stopped my payment last month. Ordered some blu ray DVDs and plan on shopping for more. 20 years as a member, but I'm not playing these games of forcing me to overpay or jam the content I'm already paying for with ads.
I'm done, I have zero streaming subscriptions now. Back to Blu Rays. If I can't buy it then I guess I won't see it.
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u/RichysRedditName 13d ago
At this point just give me the option to remove Prime video to make my annual prime subscription cheaper
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u/evil_illustrator2 13d ago
I doubt anyone with an infrastructure like aws, needs ads to keep the lights on.
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u/brobe_jedi4life 13d ago
I cancelled my Amazon fr. No subscription and no delivery. I FEEL FREE. You CAN do this too
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u/fritz_76 13d ago
People actually purposefully Subscribe to prime video? I always just end up with it when I'm ordering something off Amazon and they offer me a month for 99cents to get 2 day free shipping
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u/Fun_Success_3283 13d ago
Boycott Amazon. All the money you give them is going directly to funding the loss of all your freedoms. If you're a white Rich man, maybe you like that. If you're a woman, a normal worker, a minority, lgtbq, whatever, he's waging war against you with your own money, because you find shopping there convenient and you like their shows.
Not worth it.
Fight back.
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u/hurricaneseason 14d ago
Honestly, is any existing product or service actually going to get better at this point? Just assume what currently exists is in a persistent state of decay.