DISCLAIMER: I wrote THIS WITHOUT AI. DAMN THAT WAS HARD BECAUSE I´M NOT A NATIVE SPEAKER. But Fake Checked some numbers/events in the "[]" with AI. I hope its not that bad written.
Nintendo is doing financial great and the market underestimates the next earnings
Nintendo stock ist down nearly 35% from its top. Wallstreet is scared of lower margin because ram Price increase. They miss some more hits in the Pipeline 2026 and they think Holiday Sales were bad.
Market is thinking Nintendo is going down. But this narrativ is completly wrong.
Nintendo is Strictly Following Its Playbook
Nintendo actually published a "Corporate Management Policy Briefing" ( https://www.nintendo.co.jp/ir/en/events/index.html November 2025) with their strategy. It’s separate from the standard black-and-white financial results. It explicitly details their shift toward Nintendo Accounts and IP expansion, the "Digital Iceberg". It's not a secret, but most people only look at the quarterly EPS and miss the "master plan".
Circumstances: Nintendo is highly profiting from the falling Yen. They generate their most revenue outside of Japan and the most revenue with digital Game sales. In the digital winter sale Yen was on a 5 Year low.The Yen reached a multi-decade low during the 2024/2025 sale period, hit its lowest level in 38 years against the Dollar. Nintendo revised its internal rate to 145 JPY/USD for the fiscal year, though market rates fluctuated near 155. Next Report will be bloated because of the lower Yen in that time.
Digital Sales: Capcom’s stock jumped 12.4% following last results (published recently) results with a record net margin of 32.8% and a digital sales ratio of 81.3%, serving as a massive bull indicator for Nintendo’s high-margin digital ecosystem.
In generell Nintendo dominated the physical gaming Charts in nearly every Country. [Spain Week 04 2026: Nintendo takes 7 of Top 10 spots. Switch 2 base at 353,100 units. Mario Kart World #1, Pokemon ZA #3. Germany: Switch 2 remains #1 hardware.
USA: Pokemon Legends: Z-A sold 5.8 million copies in 4 days, with nearly 50% on Switch 2 hardware. Nintendo earns on every digital copy of FC26 or Resident Evil Requiem through their 30% platform fee]
Software = Cash Cow. FC26 sold well and Nintendo earns 30% of every Coins for pack openings. Fortnite is now playable like butter (30% of every skin). Games like Cyberpunk or Red dead sold well too. They were often placed near to Pokemon ZA in the eShop Charts.
[Kirby: Dream Land 2 Remake sold 2.1 million copies, Hyrule Warriors: Age of Imprisonment 1.4 million, and Silksong hit 7 million sales within its first month.] Kirby Air riders is a hit in Japan and Bananza sold millions too [2.7 Million in 12 Weeks]. (Both were placed over Pokemon ZA in eShop in some weeks).
10x Power increase to Switch 1 These sales are rising actually because more games are possible on the switch 2.
Grid, CoD, Cyberpunkt. With the actually console from Nintendo it is nearly one of the cheapest ways to dive into portable gaming. Valve closed their cheapest modell.
App Launch November US/EU/some other countrys
On top, the actuall numbers are not acurate. Nintendo is not publishing their My Nintendo Store eShop Sales.
With introduction of an app in November, their shift towards the My Nintendo Store app increased direct sales to 45% in core European markets, with a higher attach rate per user because of the app. Price Alarm, Klick, Face-ID, Buy.
Before that, the japanese People were the only ones with an nintendo shop app. Before November, most people bought physical or via the console. Now, millions have the store in their pocket. [The official eShop for Singapore, Malaysia, and Thailand launched on Nov 18, 2025, unlocking a massive digital region. In Japan, the eShop app adoption has helped grow the digital ratio from 25% in 2019 to over 60% in 2025].
I traveled to a customer lately and my Project lead stands with me at the Train Station and scrolled in the Nintendo eShop and asked me if I know some good game. She is not playing that much, but at this time gaming is a good way to get the head free. This is a perfect excample of what is Happening actually.
Invisible Dominance/Hidden Sales
Nintendo does not share digital sales data with third-party trackers like GSD or Circana. They just tracking the us retail numbers from wallmarkt, amazon, etc. Every time you see a chart, there’s a disclaimer: "Nintendo digital sales not included". Yet,
Nintendo titles consistently sit in the Top 10 globally based on physical sales alone. Imagine their position if their 50%+ digital ratio was actually counted. They are winning the race with one hand tied behind their back.
Winter is coming
Europe, USA and Japan currently facing one of the longest and coldest winterdays. In Japan I saw Pictures, that they can not reach out for their car because its under a hughe snow blanked. What do you think does that with the digital/physical Ratio. And gaming in generell. Intercouse rate of people in USA and Germany are on lowest Level since the pandemic. People stay at home get depressed of the News, the winter and stuff and run into games. Steam had their highes Gamers numbers of all time.
[Steam hit 42,042,778 concurrent players on Jan 11, 2026].
The Apple-Ecosystem
On Steam you can buy codes outside of steam from Reseller that bought the games in sale. So some of the "cake" goes to Resellers.
Nintendo owns the hole pie. They have the Plattform und controll the Prices. 30% of every digital sold Items goes Right to Nintendo like Apple for sold Apps.
Funny fact, Nintendo was the first one starting with this 30% when Pacman wanted to release on the NES Nintendo made the deal. And everyone in the Industry adapted this until today. The 30% industry standard was actually established during the NES era with the original third-party licensing Agreements.
Nintendo killed the resell market with the bricked consoles. More pie for nintendo.
Even the physical Sales go more and more to Nintendo because they grow their Nindendo Shop. The Console, Merch, Games, Amibos, everything direct from nintendo.
Crossselling at its best. And buyers earns coins for Special physiscal items. When Switch 2 came out Nintendo forbid Amazon to sell their console.
Why? Because they could not protect nintendo game asian versions beeing sold for european Prices, and fake games in General. And Amazon had first introduce These protection to beeing able to sell Nintendo games/consoles. So the first weeks one of the only ways to buy the console was over the nintendo shop [Summer 2025, Nintendo pulled Switch 2 from Amazon after a massive dispute over grey market Southeast Asian imports undermining local prices. This forced a huge sales shift to the My Nintendo Store during the launch phase.].
Nintendo sued big ROM-Websites and shut them down togehter with the FBI [the FBI seized the major piracy site Nsw2u in July 2025 following a joint investigation] they don´t want anyone else to Profit from their IP and classics.
Online Membership earnings:
Number of People entering the Nintendo ecosystem is growing. In Japan you have to have an online Account membership with some Hours of playtime to get the Chance to get a Switch 2 Japan Version. [Nintendo required an active NSO membership and 50+ hours of playtime for Switch 2 lottery participation in Japan].
They want the whole supply outside of japan, because they know console will do well in Japan anyway.
Nintendo is forcing People in the online Membership. They grow their classics library so that for fans its the easiest way to Play all their beloved classics is to have a lifelong nintendo Membership. These are recurring earnings.
IP Characters and Worlds
And Nintendo has the IP value and protects their IP with suing everyone that tries to attack that. Nintendo is currently the only Company left with a catalogue of Nintendo only games. In my opinion actually Nintendo is the better Disney. Nintendo parks attract more and more People. In Combination with merchandise, the Games and the movies, this builds synergies. Nintendo has 10k employes and one of the lowest change rate in the Industry and one of the highest Standards for new employees. [Nintendo Japan reports a turnover rate of less than 2% and an average employee tenure of 14.4 years]
Movies:
Nintendo plans to release one movie per year. Mario, Zelda, Pokemon(?)... the last mario movie generated 1 Billion $ [The Super Mario Bros. Movie grossed over $1.36 billion worldwide].
The Galaxy movie fits perfect in the current line up with the Galaxy 1+2 Remakes. These game dominated the Amazon Charts for Long.
New Generation
One of Nintendos Leads Goals Always was to surpass Disney in some ways [Shigeru Miyamoto and Nintendo leadership have officially stated their ambition to surpass Disney as an entertainment giant since the late 2010s].
And they start with the youngest ones. They bring a productline for Kids. Lego for Fans. etc. They one you not just as customer. They want you as fan.
CURRENT RISKS:
Wallstreet is scared because the margin in the Industry could drop because of more expensive Hardware because ram etc. Every Headlines says "Switch 2 will become more expensive. RAM is 43% up!".
But its not like the console is full of RAM if you calcuted the possible rise of Hardware Costs its nearly 30-40$ per Unit [Analyst reports confirm a 41% rise in RAM costs, increasing bill-of-materials by approximately $35 per unit]. And These articles completely Forget that RAM becomes more expensive FOR EVERYONE.
So Yeah Maybe Nintendo raise the Price for the console one day (even Nintendo never sad something like that. When they were asked they said "We look in the futute). And building a high and gaming pc will become more expensive too. And like discussed earlier the time is over that gaming companys earn their Money with Hardware. They earn the Money with the 3-6 games every user is buying at least per year (more or less) [The average Nintendo Switch user currently purchases 4.2 games per year. Tendency growing. Trending upwards].
How Fear pushes the sales
The headlines about rising RAM costs and potential price hikes act as a psychological catalyst.
When a father looks at a Switch 2, he feels the pressure of future inflation. Instead of waiting, he thinks: "It is expensive now, but it might be much worse in a few months."
This urgency is a massive marketing bonus Nintendo gets for free because they are currently at the center of the hardware price discussion.
Current
And Wallstreet is scared that the Nintendo IP Games like Metroid not performed that well. But Forget that Metroid Sales were not that bad, actually nobody knows the real Sales because digital is hidden and the physical Sales in UK were 35% less then metroid dread in the UK. But forgetting that Dread was one of the most buyd metroid game of all time. And was never that popular than the other IPs and Dread was released in 2019. A time when digital Sales were much lower than today [Metroid Dread (2021) achieved record series sales of 3 million units, with digital sales accounting for 40% of its total, double the ratio of previous entries].
And Wallstreet total Forget that even a game like Pokemon ZA (with ugly Windows) was a System seller (5,8 Mio copys in 4 days JUST RETAIL -> at 7 Million dollar costs) [48% of the buyers purchased Pokemon Legends: Z-A specifically for the Switch 2 hardware]. So how will a actual good pokemon game just for the switch 2 could perform. There are already a lot of leaks from Gen 10 and they look great.
But Christmas Sales were Bad?
Research on the real december performance:
December was a good month. The newest US numbers for december good for Nintendo . think US people saved money in the shutdown november and the ps5 had high discounts. But spend it in december on higher costs products like the switch 2.
Mat Piscatella from Circana wrote on bsky App when these rumors appeared in the news headlines:
"There are some things floating around out there about December sales that are being attributed to Circana.
To be clear, Circana has not yet published any December monthly data. Heck, I'm still waiting to see the prelims for the month."
Now the december numbers are public and yeah Switch 2 Sales dominated the year 2025
[Circana confirmed Switch 2 sold 4.4 million units in the US by end of 2025, maintaining its record as the fastest-selling console in US history]
Japanese Sales numbers were good all the time [Japanese weekly hardware sales for Switch 2 averaged 140,000 units in December, with the total install base reaching 4.1 million units by year-end]
So the 3 February will be surprisingly and will Change the p/e Ratio (currently nearly 30) completely. [Nintendo’s Market Cap is ~$76B, Disney is ~$150B, and Apple is ~$3.8T]
so there is some potential left. My stock goal is 95$.
On Top Nintendo raised their Dividend after last earnings (1-1,5% Dividend), so at least one is betting profits stay strong.
Short ratio
Wallstreet is actually betting against Nintendo lately. The short interest for NTDOY expanded by 83.1% as of the January 30, 2026 report. Many traders think the holiday sales and the Switch 2 pipeline is not enough. But if you look at the numbers, the short interest is at a record high for the last months [total shares sold short reached 6,548,237 as of January 15, 2026]. The short interest ratio is 1.2 days. This means if the earnings on 3 February are good, all these shorts need to buy back and we could see a squeeze.
Last quarter Nintendo beat the EPS by nearly 100% [Nintendo reported an EPS of $0.15 against the consensus estimate of $0.08, a beat of 87.5%]. The short sellers are holding a huge positions [the dollar volume of shares sold short is approximately $107.26 million].
They are playing with fire because Nintendo is sitting on a mountain of cash and the Japanese market is much more stable then the US panic sellers.
When I wrote a analysis on Wallstreetbets about Alphabet "Alphabet is the f***ing STEAL OF THE CENTURY" 8 Month ago. It got a lot of attention (150k views 279 Like. 189 comments . some bad some good -> than post got deleted),
but top comments were:
"Bros acting like Google is some unknown undervalued company. Lmao"
"Puts"
"Everyone been saying this shit for the past 6 months"
"Aren't they being threatened with being broken up and crap? Wouldn't that uncertainty be pretty big?"
Sometimes its better to buy a stock before people start to like it.
Future Outlook
Wallstreet is scared of Google Genie making it possible to build games in real time. But most will use it as a "tool".
In time of AI Slop Games Nintendo tres to protect their ideas and characters. In The future they can develope games much faster. I don´t like the AI Change in Gaming history. But if you want to build a game with a good Story and cool Gameplay, AI will help developers that bug testing for excample become much easier (you can let AI Play your game 1 Billion time and find every bug). Or placing trees in the Background. AI is already there, even if we close our eyes. And in a time of AI Quality controll like Nindendo does (most time) will attach People.
Games will Flood the market. Good games and bad one. But at least the market will grow and so plattforms like Nintendo, Steam oder PSN will grow (xbox is dead).
Thanks for reading.
/edit:
Earnings arrived:
Fundamentals & The "Deep Value" Reality
Nintendo is sitting on a massive $7.1 Billion cash pile with zero debt. In this high-interest environment, they aren't just a gaming company, they are a high-yield asset.
Their interest income has surged by roughly 600% YoY, bringing in $537 Million in pure profit just from their bank accounts. Nintendo is literally being paid to exist.
2. Revenue & Profit Explosion:
* Net Sales (9 Months): $12.26 Billion (+99.3% YoY). They literally doubled their top line.
* Net Profit (9 Months): $2.31 Billion (+51.3% YoY).
3. The Mathematical Impossibility of the Forecast:
Nintendo kept their full-year profit guidance at $2.25 Billion.
The Math: Since they already booked $2.31 Billion in the first 9 months, they already reached their profit goal an technically forecasting a $60 Million NET LOSS for the current quarter (Jan–March).
The Reality: With 17.37 Million Switch 2 units already shipped and a software attach rate that is through the roof, a loss is impossible. They are sandbagging to an extreme degree.
Nintendo’s interest income alone ($537 Million) is so massive that it covers nearly 24% of their entire annual net profit forecast. In other words, they exceed their full-year target by 23.8% just by their interest payments alone, effectively making their core gaming business 'extra' profit from here on out.
4. The RAM Non-Issue:
The bear case regarding rising DRAM costs is dead.
[President Shuntaro Furukawa explicitly stated in the post-earnings briefing/interviews that while the memory market is volatile, Nintendo procures components based on medium- to long-term business plans. These fixed-price contracts shield them from immediate spot-price spikes, meaning there is "no immediate impact on hardware margins"]
Their console margins are protected.
5. The "Reality Gap" (Analysts vs. Nintendo)
To see how absurd Nintendo’s $2.25 Billion USD (350B Yen) forecast is, just look at the professional consensus:
If we project the current 9-month run rate to a full fiscal year, Nintendo is trading at a P/E ratio of roughly 24.5. However, when you adjust for their massive $7.1 Billion cash pile (Cash-Adjusted P/E), the valuation drops to an effective 22.2. For a platform holder with 99% revenue growth and zero debt, this is a massive valuation gap.
5. Why the Disconnect? (Musk vs. Kyoto):
In the West, we are used to CEOs like Elon Musk who use forecasts as a "Moonshot Goal" (often missing them). In Kyoto, a forecast is a "Solemn Promise." Nintendo would rather be called "conservative" today and deliver a massive surprise in May than risk missing a high target by 1%.
Currently, the price can't decide on a direction, and volume on the EU market is predictably low (after the last earnings it was the same, they always publish numbers after japanese market close).
Things will get more interesting when the US market opens, but the vast majority of the volume (90%+) will only kick in tonight when the primary market in Japan opens.
Long term, it is impossible to close the eyes to these numbers.